The existence and development of media technology always intersect and reciprocate with the socio-cultural practices of society. In this regard, the relationship between the use of media technology in the production, distribution, and consumption of media content in the digital era with the dimensions of the socio-political structure of society is certainly something that still needs to be re-traced and reinterpreted. In addition, it is also necessary to trace down to the micro level related several related things, such as the political alignments of actors in the media industry.